Core Values: What do you stand for?

As a visual communications consultant, two questions I always ask my clients in my discovery process are: 1) What are your values? 2) What do you stand for? I ask these questions in an effort to help people clarify their core values. We are all operating from a value system or set of beliefs that serves as the foundation in which we can measure our integrity. These values make up a broad set of guiding principles that direct the decisions and actions we take in our daily lives. These principles are deeply personal and require some reflection to get a good perspective on what our core values truly are.

From time-to-time we can all use a tune-up on our values system. In past experiences, I have found myself getting off course and compromising on my core values. When this occurs, I always get less than pleasing results, regardless of what the category is. Wether it be relationships, business, health, family or career areas. When I get in alignment with my values at the core level – all areas of my life are in harmony. Not only do I get the results I am looking for and more, I also attract more and more like-minded people into my life that hold me accountable for principles I live my life by.

So with that said, it is important to get super clear on what you value most. Doing so will empower you to take control of the direction your life is headed. It will drastically improve your decision making skills, and motivate you take the necessary actions to achieve your goals and intentions. If you are stuck in a destructive pattern, It will answer why you do what you. Below I have visualized a process for helping you get clear on your core values inspired by my good friend Florence Haridan.

Core Values: What do you stand for?


About Garrick Gibson
Garrick Gibson, an alumnus of Florida A and M University is an HBCU advocate, designer, marathoner and blogger at HBCU Lifestyle. His passion for healthy living and raising college-bound children has led him to co-found HBCU Lifestyle, and inspire students and parents to preserve the HBCU tradition.

7 Responses to Core Values: What do you stand for?

  1. The message and the visual is on point. Great job in simplifying a process that can be intimidating. If anyone has eyes to see and a mind to be taught, their journey into self will be greatly enhanced and the outcome is well worth the effort!

    • Thank you for the confirmation Lyndah! I really appreciate your comments.

      • Garrick, your timely commentary gives us cause to pause. I love it!

      • Adelaide says:

        Heck of a job there, it aboutslely helps me out.

      • Commykiller is absolutely correct. I do not believe a word coming from any of them. I have lost trust in all of our government. It appears to be all over now. Revolution is the only way. Any further discussion on who is going to do what is wasted time. A show of force by way of numbers is needed. An all out revolution against this communist government must be arranged. Everytime anyone from the government or the media speaks, they are lying. And I don't care what the topic is, they are still lying.

  2. Rosalyn Smith says:

    I really like this article……..I am at a point in my life where I would like to concentrate on what my values are? and like you said above how those have been affecting my relationships as a whole. I find that I had some core values in my mind but I was not following them. But I realized that not following them was showing that……I wasn’t standing for anything. So time for self-evaluation and set-in-stone core values……..if you have other material please do share.

    Thanks for this article

  3. Mohamad says:

    This exercise is amazing for personal branding . Could you please send it to me empty , I will use it as group activity for my students
    My name is Mohamad Qablan
    My email is

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